10,000promotion views
→80page visitors
→3sales
Most people never reached the offer. Investigate how the promotion moved people to the page.
A private launch diagnostic by Helpy
Your launch ended.
The evidence
is still there.
Find where potential buyers dropped off before you decide what to change.
Launch Detective™ follows your numbers from the first visit to the final purchase, giving you a structured view of what happened along the way.
Investigate my launch ↗$37 one-time purchase · Reusable for future launches
LD / CASE FILE 001
ILLUSTRATIVE CASEFOR REVIEW
The sales page
was taking the blame.
The numbers pointed further back.
01 / EMAIL DELIVERED2,400
02 / OFFER CLICKS48 2% clicked through
03 / PURCHASES3
FIRST AREA TO INVESTIGATE
The route from email to offer.
Few subscribers reached the page. Review the emails and their links before assuming the page needs a rewrite.
Example only. Your findings depend on your data.
FOLLOW THE BUYER JOURNEY
Traffic → Leads → Email → Sales page → Checkout → Purchase
SCROLL TO EXAMINE ↓01 / The question behind the numberEVIDENCE BEFORE EDITS
Three sales can tell
two very different stories.
You close the cart and start looking at the page. Perhaps the price was too high. Perhaps the emails needed more work.
Revenue tells you where the launch ended. You still need to see how many people reached each step.
800page visitors
→40checkouts
→3sales
People reached checkout, but few completed a purchase. The payment journey deserves a closer look.
Illustrative numbers, not performance benchmarks. Neither case proves why an individual chose not to buy.
02 / Inside your case fileFINDINGS, WITH CONTEXT
A clearer place
to begin.
Bring your scattered launch numbers into one investigation. The case file shows where performance appears to weaken, what seems healthy, and where the evidence is still incomplete.
Current dashboard interface, reproduced from the application’s latest design. Your report reflects the information you enter.
Where to investigate first
The stage that appears to be limiting performance, with prioritized actions and the reasoning behind them.
What appears to be working
Healthy stages and areas the available evidence does not justify changing yet.
What the numbers cannot tell you
Diagnostic confidence and missing measurements stay visible, so a gap in tracking does not become a confident conclusion.
03 / The investigationSELF-GUIDED WEB APPLICATION
You bring the numbers.
We put them in sequence.
Reconstruct the launch
Add your offer, funnel and the numbers you have from your website, email platform, ads or checkout. Mark unknown numbers as missing.
Examine the relevant assets
Upload PDFs of your sales page, checkout page or launch emails when they need a closer look. The review considers them alongside your numbers.
Read the case file
Review the primary bottleneck, supporting findings and recommended priorities. Save the investigation and return after your next launch.
A NOTE ON EVIDENCE
You can begin with incomplete data. Fewer connected measurements may mean a more limited diagnosis; your case file makes that uncertainty visible.
04 / Behind the methodGABY / FOUNDER OF HELPY
FROM THE OTHER SIDE OF THE LAUNCHI needed to know
what had actually happened.
For the past five years, I’ve worked behind the scenes on more than 100 online launches.
When a launch missed its target, “the page didn’t work” was rarely enough to decide what to do next. I needed to know how many people saw the promotion, how many reached the offer, and where that movement slowed down.
Launch Detective gives you a structured way to follow that same trail before deciding what to rebuild.
GabyCLIENT CORRESPONDENCE / NATALIE HILL
Natalie Hill · Client who worked directly with Gaby
More from clients who worked with me.
These are testimonials about my direct strategy, launch and systems work. Launch Detective is new; these are not reviews of the application.
Have you launched
and kept some numbers?
This is designed for business owners reviewing a completed launch, especially when the numbers are spread across platforms and the next change feels difficult to choose.
You need some performance data to investigate. If you have not launched yet, or need someone to log into your accounts and manage the review personally, this self-guided tool will not cover that work.
It can identify where people dropped off and what deserves examination. It cannot tell you what every non-buyer was thinking or guarantee the outcome of your next launch.
06 / Open your investigationBefore you change
Before you change
another thing,
review the trail.
One purchase gives you a repeatable way to look back at a launch, with your findings kept together in a case file.
ALSO INCLUDED / 01
Launch Tracking Kit
Know which numbers to collect during your next launch, while you still have the chance to track them.
ALSO INCLUDED / 02
Next Launch Experiment Planner
Record what you are changing, why, and which number you will watch to see whether it helped.
LAUNCH DETECTIVE™ / ACCESS FILEYour launch,
Your launch,
under examination.
$37 USD / ONE TIME
Launch price · Regular price $67
- Launch performance dashboard
- Buyer journey reconstruction
- Bottleneck detection and diagnostic confidence
- PDF asset investigation
- Healthy stages and areas to leave unchanged
- Prioritized recommendations
- Saved case files for future launch reviews
- Both planning bonuses
Continue to Gumroad checkout.
Instant access · Self-guided web application
07 / Questions on fileA few details
A few details
before you begin.
What numbers should I have ready?
Bring what you have for promotion reach or views, visitors, leads, email deliveries and clicks, sales-page visits, checkout visits, purchases and revenue. The relevant numbers depend on the funnel you used.
What if some of my tracking is missing?
Mark those numbers as unknown. Launch Detective works with the evidence available and identifies measurements to collect next time. Missing data may limit how confidently a stage can be assessed.
Can it review my sales page or emails?
Yes. Upload the relevant files as PDFs. The application accepts sales-page, checkout-page and launch-email PDFs, and reviews assets in the context of the launch data. Remove private customer and payment information before uploading.
Can I use it after a small or first launch?
Yes, if you have performance data. Small numbers can make conversion rates less reliable. A useful finding may be that you need more evidence before changing an offer or page.
Is this a personal audit from Gaby?
No. This is a self-guided application built around Gaby’s launch review process. A personal audit or account management is not included.
Can I review more than one launch?
Yes. The purchase includes repeat use for future launches, with saved case files you can return to.
What is the refund policy?
All sales are final. Access to Launch Detective and the included materials is provided immediately after purchase, so we do not offer refunds for a change of mind. For access or technical problems, reply to your Gumroad receipt so we can help. This does not limit your rights under applicable consumer law or Gumroad’s policies.
Does it work with paid and organic traffic?
Yes. You enter the sources and funnel stages relevant to your launch. The investigation follows the available measurements across the buyer journey.
THE NEXT DECISION CAN WAIT FOR THE EVIDENCE.The part you are about to rewrite
Review my last launch ↗